JOB TITLE: Social Media Executive – B2B Growth & Brand Presence

The Social Media Executive will be responsible for the day-to-day execution and growth of B2B social media activity, primarily across LinkedIn, while supporting other social channels and paid campaigns.

The company is looking for an early-career social media professional who understands platform mechanics, audience behaviour, brand positioning and content performance rather than simply publishing posts.

KEY RESPONSIBILITIES:

Plan, write and schedule organic social media content primarily for LinkedIn and other relevant platforms such as X and Instagram.

Develop social media content that supports B2B marketing objectives, brand positioning, audience engagement and lead generation.

Support the execution of paid social campaigns across platforms including LinkedIn Ads and Meta under the direction of the Marketing Manager.

Monitor engagement, respond to comments and direct messages, and maintain an appropriate and consistent brand voice.

Track social media performance indicators including reach, engagement, follower growth, click-through rates and lead influence.

Collaborate with designers, content specialists and marketing leads to develop creative and on-brand social media assets.

Support employee advocacy programmes and executive thought-leadership content, including drafting LinkedIn posts for company leadership.

Monitor changes in social platform algorithms, emerging content formats, social media trends and AI-powered content tools.

Conduct basic social listening and competitor benchmarking to identify opportunities, trends and potential improvements.

Help repurpose long-form content into short-form social media assets suitable for different channels.

Contribute ideas for improving social content performance and strengthening B2B audience engagement.

REQUIREMENTS:

Approximately 1–2 years of professional social media or digital marketing experience.

Demonstrable evidence of independently managing or growing a social media account, personal brand, freelance client account or internship project.

Good understanding of LinkedIn's algorithm and B2B content mechanics.

Strong writing ability and the capacity to adapt writing to a company's brand voice.

Familiarity with social media scheduling and analytics tools such as Hootsuite, Buffer, LinkedIn Analytics or Meta Business Suite.

Comfortable working with short-form video and repurposing existing content into social media assets.

Excellent written English.

Ability to work independently in a remote environment.

Ability to work collaboratively with designers, content professionals and marketing managers.

A portfolio, examples of previous work or evidence of social-media growth is strongly useful.

WHAT DESERTS DIGITAL IS LOOKING FOR:

The company particularly values candidates who can demonstrate real results, such as an account they have grown, a successful post or campaign, or evidence of understanding why particular content formats perform better than others.

The role is listed as fully remote worldwide, with collaboration hours of approximately 9:00 AM–5:30 PM Eastern European Time.