Growth Marketer – Paid Social

ABOUT HERVEST

HerVest is a Nigerian social enterprise advancing women’s financial inclusion through a gender-lens investment approach and improved access to financial services.

JOB SUMMARY

HerVest is recruiting a technically capable Growth Marketer to own paid social, search-engine optimisation and app-store optimisation as core acquisition channels. Performance will be measured by movement from click and registration to funded accounts.

• Employment type: Full-time
• Location: Yaba, Lagos State
• Work arrangement: Hybrid; three days on site weekly
• Deadline: Date not specified
• Salary: Not stated

KEY RESPONSIBILITIES

• Plan and manage paid campaigns across Meta, TikTok, X, Search and other relevant channels.
• Handle audience targeting, creative testing, budget allocation and bidding toward first-time deposits.
• Manage acquisition metrics including CAC, ROAS, CPI/CPA, cost per first-time deposit and funnel conversion.
• Implement and maintain pixels, SDKs, event tracking, deep links and server-side conversion tracking.
• Conduct technical and on-page SEO, keyword strategy, content optimisation, link building and Core Web Vitals improvements.
• Manage App Store and Google Play optimisation, including keywords, metadata, creatives and conversion rates.
• Build attribution and reporting for paid and organic channels and identify funnel drop-off.
• Run structured creative, landing-page and onboarding experiments.
• Allocate media budgets based on funded-account performance.
• Collaborate with content, design, product and engineering teams.

QUALIFICATIONS AND EXPERIENCE

• Two to three years’ direct paid-social and SEO experience in technology, fintech or e-commerce.
• Technical confidence with pixels, SDKs, Google Tag Manager, UTM architecture, deep linking and conversion APIs.
• Experience optimising acquisition toward a monetary or activation event rather than registrations alone.
• Hands-on Meta Ads Manager, TikTok Ads and Google Ads experience.
• Working knowledge of Google Search Console, SEMrush, Ahrefs or similar SEO tools.
• Familiarity with App Store Connect and Google Play Console.
• Strong GA4 or comparable analytics and attribution skills.
• Experience managing budgets against CAC, ROAS and related targets.
• Strong creative-testing, communication and cross-functional collaboration skills.

DESIRABLE EXPERIENCE

• Programmatic SEO or scaled content strategies.
• Structured creative-testing and conversion-rate-optimisation frameworks.
• Fintech or regulated-industry marketing.
• Ability to use automation or AI workflows in growth marketing.

HOW TO APPLY

Complete the official recruitment form and upload a PDF CV. Applicants will also be asked for contact information, recent employment, years of experience and expected salary.

Deadline: Date not specified.

Official application: https://docs.google.com/forms/d/e/1FAIpQLSep5eDVAExMjWkDBWWT2Y8KO-_kGIe4bFMYQ6MFqd0wAyQEcg/viewform