Growth Manager – Nigeria

ABOUT DIGITAL GREEN

Digital Green is a global nonprofit using technology and locally relevant agricultural information to support smallholder farmers. Its FarmerChat platform uses conversational AI to provide farmers with timely agricultural guidance.

JOB SUMMARY

The Growth Manager will lead digital acquisition, activation, engagement and retention for FarmerChat across Nigeria and other African growth markets. The role is remote and offered initially on a six-month contract.

KEY RESPONSIBILITIES

Acquisition & Activation

• Lead performance-marketing campaigns on Google Ads, Meta Ads and other channels.
• Manage targeting, budgets, optimisation, ROAS and customer-acquisition costs.
• Drive installations and activation through paid media, partnerships and influencers.
• Develop campaigns aligned with agricultural seasons and local events.
• Run A/B tests to improve conversion.
• Identify and manage regional influencers and creators.

Growth Strategy

• Adapt global growth playbooks to Nigerian and African markets.
• Turn engagement insights into locally relevant campaigns.
• Share regional performance learnings with global teams.
• Build engagement flows that convert new users into active users.

Engagement & Retention

• Build push, WhatsApp/SMS and segmented lifecycle campaigns.
• Use customer-engagement tools to develop in-app journeys and nudges.
• Analyse CTR, sessions, conversions, retention and churn.
• Develop reactivation campaigns for dormant users.

Data & Experimentation

• Monitor acquisition, activation, D7/D14/D30 retention, churn and CTR.
• Use analytics tools such as MoEngage, Google Analytics, Sheets and BigQuery.
• Work with experimentation teams on systematic growth tests.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business, Data Analytics or related field.
• Four to five years’ experience in performance marketing, digital growth, lifecycle marketing or engagement marketing.
• Hands-on experience with Meta and/or Google paid campaigns.
• Experience with MoEngage, Plotline, CleverTap, Braze or similar tools.
• Strong analytical and campaign-optimisation skills.
• Understanding of CRM workflows and in-app engagement.
• Strong spreadsheet and dashboard skills.
• Excellent written and verbal communication.
• Agtech/edtech/emerging-market experience is advantageous.
• Basic SQL/data-visualisation ability is advantageous.
• Hausa or another relevant regional language is an advantage.

HOW TO APPLY

Submit an updated CV and cover letter through Digital Green’s official recruitment portal. No fixed deadline is stated.