Creative Lead – Nigeria

ABOUT BBC MEDIA ACTION

BBC Media Action is the BBC’s international development organisation, using media and communication to support development outcomes and social change.

JOB SUMMARY

BBC Media Action Nigeria is recruiting a Creative Lead for a multi-component Social and Behaviour Change Communication programme focused on reproductive health and family planning in northern Nigeria.

The Creative Lead will work with the Head of Production to shape the creative vision, brand, quality and delivery of media and digital content.

Contract duration: 2 years.

KEY RESPONSIBILITIES

• Provide creative direction for programme content.

• Review and approve major creative outputs.

• Protect and strengthen BBC Media Action’s brand identity.

• Establish creative quality standards and production processes.

• Lead the creative vision for digital content.

• Translate programme objectives and audience insights into compelling creative concepts.

• Develop campaign ideas and content territories.

• Work closely with the Senior Digital Producer to align creative and digital strategy.

• Ensure content is audience-centred and culturally relevant.

• Develop creative approaches that make complex development issues accessible.

• Lead social-first and digital-first content development.

• Guide production of short-form video, graphics, animation and digital assets.

• Ensure content is designed appropriately for each digital platform.

• Encourage creative experimentation and innovation.

• Lead and develop the in-house creative and digital team.

• Provide direction to the Senior Digital Producer, designers, editors and wider production staff.

• Set expectations for quality, professionalism and delivery.

• Oversee digital content from initial brief through final delivery.

• Manage external creative specialists and production partners where required.

• Review outputs before publication.

• Ensure commissioned and internally produced content meets editorial and brand standards.

• Collaborate with programme, research, communication and technical teams.

• Use audience research and performance data to improve creative decisions.

• Promote test-and-learn approaches.

• Capture and apply lessons from campaigns and content production.

• Manage creative work within available budgets and resources.

QUALIFICATIONS AND EXPERIENCE

• Approximately 8–10 years or more of relevant professional experience.

• Proven creative-leadership experience in digital, advertising, communications, media or social-impact work.

• Strong creative portfolio demonstrating high-quality digital and social-first content.

• Proven ability to translate strategic objectives into compelling creative ideas.

• Strong understanding of digital platforms and social-media audience behaviour.

• Experience leading creative teams.

• Experience managing multidisciplinary production functions.

• Experience producing multiple content formats including social video, graphics, visual storytelling and digital campaigns.

• Strong understanding of audience insight.

• Strong understanding of Nigerian creative, digital and popular culture.

• Strong leadership and communication skills.

• Right to work in Nigeria required.

HOW TO APPLY

Send an updated CV and a separate cover letter to:

hr.recruitment@ng.bbcmediaaction.org

Use Creative Lead as the subject of your email.

Only applications containing a separate cover letter will be considered.

Deadline: 30 September 2026.